Electric vehicles Energy

A UK-based electric vehicle retrofitter is seeking to grow into the United States of America

Justin Lunny, Chief Executive Officer of Everrati. This is an electric car conversion company based in the United Kingdom, and he sees his work as more than just converting vintage vehicles with electric drivetrains, such as the VW Microbus. In a discussion with The Verge, Lunny noted, “Our approach is about reimagining the cars.” “We regroup them as electric vehicles.” Lunny is bringing its concept to the United States after 2 years in operation with the aim of tapping into a developing EV conversion market.

The cars’ structural integrity is not compromised throughout the conversion process: “To untrained eye, they seem to be a magnificent, original Land Rover, Porsche, or GT40… faithful to the core of the classic, but without any emissions,” Lunny says.

To maintain value, all conversions are reversible. A modified 1991 Porsche, for example, can be unbolted as well as returned to its original state. Even while Lunny doesn’t expect many customers to reverse their automobiles back to running on gas, the knowledge that they can be crucial. “No one is going to ever do it,” Lunny remarked, “but it’s a good thing to show.”

Lunny has experience creating financial technology startups, with one of them being sold in 2017. “My passions, on the other hand, are cars and technology,” he remarked. As a result, Everrati is primarily self-funded, though it does have some investors. According to Lunny, 45 percent of Everrati’s consumer interest comes from the United States, a market where the company had not previously advertised.

In addition to the New York and Long Island, the initial orders in the United States are coming from the high-income cities in California and Florida. Everrati’s customers are all the wealthy tech and auto fanatics, with the first buyer in the United States being a “tech millionaire,” as per Lunny, who declined to reveal the customer’s name. More eloquently, he describes Everrati’s major customers: “They’re high-net-worth individuals that are sort of thought leaders; they trust in sustainability but have a sense of flair,” he said.

“I normally view it [as] this sort of vibe for what we are accomplishing now if you glance at the Prius generation as well as the early Tesla generation,” Lunny explained. Tesla began by selling the initial Roadster to wealthy customers, then utilized the proceeds to create more affordable vehicles. When it comes to Everrati’s next round of fundraising in the US, Lunny anticipates a similar path: “While I am no Elon Musk, I feel that these great autos should be allowed to continue to be driven.”

About the author

Jeff Colloway

Jeff Colloway

Jeff Colloway is the senior editor for Murphys Hockey Law. Jeff has been working as a journalist for nearly over a decade having published pieces many publications including the Knoxville News Sentinel and the Huffing Post. Jeff is based in Nashville and covers issues affecting his city and state. When he’s not busy in the newsroom, Jeff enjoys fishing.
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